Volkswagen – An Industry Leader
With so much competition in the automotive industry, it is quite difficult to pick out one particular car manufacturer that is regarded as the “favourite” or the “biggest”. There are also a few surprises in that you might think some are rivals when in fact they are part of the same group. For example, many moons ago it was put to me by a good friend that Audi was a much more profitable and structured manufacturer than Volkswagen. His face was a picture when I informed him that VW were in fact the parent company of Audi and actually owned them! But this is the case for a number of others in the industry also and there seems to be this continuous business merry go round that sees certain manufacturers buy shares in other manufacturers. This is especially the case whenever a certain brand is in financial difficulties. Volkswagen are often seen to be one of the leaders in this area of increasing their overall presence in the marketplace as they have, on more than a few occasions, dipped into their pockets and invested in either up and coming manufacturers or the competition. Of course as consumers and car enthusiasts most of us will look at Volkswagen from one point of view only (the cars that they sell) but for others, the business side of things is equally as interesting. On the subject of cars though, the company has produced many new and used Volkswagen cars over the years and continue to be at the forefront of the industry in terms of vehicle design and technological innovations.
